VPG Unveils Exciting Rebrand



13th November 2023, Exeter, UK – Veterinary Pathology Group (VPG), a high-quality leading diagnostic laboratory, is thrilled to launch its updated brand identity. The transformation is a significant milestone in the company’s history, reflecting its ongoing commitment to delivering excellence everywhere.

For over twenty years VPG has been at the forefront of providing high quality insights, guidance and test results to the veterinary industry. As vets themselves, the company has continuously evolved to meet the changing needs of the veterinary community by developing the right services in the right way. By vets, for vets.

The rebrand encompasses a new visual identity, a redesigned website, and a renewed dedication to using scientific excellence, innovation and personalised support to help veterinary practices. This reimagined image aims to better represent the company’s mission and values while ensuring a more modern and consistent experience for clients.

What won’t change is the company’s ability to intelligently question, reason and inform – always in the pursuit of higher quality and greater excellence, to ensure they stay at the forefront.

Fiona Gosling, CEO of VPG, commented “Our rebranding is an exciting step forward in our journey and commitment to better serve the veterinary community. We remain dedicated to providing top-tier diagnostic services, and this new identity will help us communicate our vision, to always do the right thing, more effectively.”

“We are looking forward to showcasing our new brand at the London Vet Show on stand K11”

Feedback from our clients has been very positive, with one long-term partner stating “VPG is back”.

For more information about VPG and to explore the revamped website, please visit The company invites all clients, partners, and stakeholders to explore its new brand identity and experience the improvements first-hand.